Kerstin Reichert is the Head of Marketing at SeedLegals. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss scaling up SEO in the legal space.
It takes more than SEOs to make SEO a success. Client-side SEOs know this very well, indeed. Client-side SEOs in the legal and finance space possibly know this the best. Why? Because carrying out SEO in these industries requires cooperation from in-house expertise.
If content is (still) king and SEOs in the legal space know SEO and not legalise, they must rely on the expertise of Legal professionals to create the content that would be king. Consistently. This, surely, requires more than a one-off collaboration between SEO and Legal.
This, surely, requires the business’s ‘ways of working’ to consider SEO. This, surely, requires the business to realise, at a cultural level, that it takes more than SEOs to make SEO a success. This, in the Legal space…?
On this episode of Talks with SEOs (#TwSEOs), Kerstin Reichert, Head of Marketing at SeedLegals, and I, discuss what it’s like scaling up SEO in the Legal space.
Check out Kerstin on LinkedIn.
Want to watch more video conversations with fellow SEOs? Check out the Talks with SEOs (#TwSEOs) page.