Kaspar Szymanski is an SEO Consultant and Co-Founder of SearchBrothers, as well as an ex-Googler. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss search quality.
When it comes to search results, users expect relevance and accuracy. They want the search engine to understand their query and provide them with the most relevant and accurate information.
In addition to speed, relevance, and accuracy, users also value a clean and user-friendly interface.
For Google to meet user expectations, they must continuously evolve to better understand user intent and deliver high-quality results.
If a brand is meeting users’ expectations, is it reasonable to say Google will organically recommend it to its users? Prominently? Consistently? Who better to discuss these questions with than an ex-Googler, search specialist? Kaspar Szymanski and I discuss on this episode of Talks with SEOs (#TwSEOs).
Want to watch more video conversations with fellow SEOs? Check out the Talks with SEOs (#TwSEOs) page.