Paulo Andraus is a Lead Tech SEO Manager with over 15 years experience. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss How SEOs Can Better Work with Google Search.
In today’s dynamic digital landscape, the world of SEO is constantly evolving, presenting both challenges and opportunities for marketers like myself.
In our conversation, Paulo and I discuss the shift in SEO practices towards providing value and user-centric experiences rather than attempting to “game the system”. Paulo emphasises the importance of adapting to these changes and maintaining ethical practices in the pursuit of SEO success.
We also explore the rising influence of e-commerce giants like Amazon on online search behaviour. As a regular Amazon user myself, I’ve noticed a tendency to start product searches directly on the platform rather than using Google. This trend underscores the need for businesses to optimise their presence not only for traditional search engines but also for platforms like Amazon and TikTok.
Speaking of TikTok, Paulo highlights the importance of adapting to emerging platforms and catering to changing user behaviours. As users increasingly seek quick answers and authentic experiences, SEO professionals must stay agile and explore new avenues for engagement.
Our conversation underscored the importance of staying informed and adaptable in the ever-evolving world of SEO. By prioritizing user experience, embracing new platforms, and staying abreast of industry trends, businesses and marketers can stay ahead of the curve in the dynamic world of search engine optimization.
Check out Paulo on his website.
Want to watch more video conversations with fellow SEOs? Check out the Talks with SEOs (#TwSEOs) page.
