What is Democratizing SEO?
Democratizing SEO is a media brand that aims to spread the awareness of SEO to everyone in a business that can impact their website’s performance.
SEO is about making improvements. Whether gradual or radical, improving a website is essential to acquire more business through it. SEO is the lifeblood of a website that is dependent on acquisition for online business growth. In order to make improvements, it is essential that individuals are bought into the changes, and this is no truer than with SEO. There is a lot of convincing necessary to get people onboard with SEO recommendations. Is the below scenario familiar with you?
You’ve received recommendations from your SEO agency. They’ve provided you with tens of pages full of great insights, problems with your website and a list of solutions for them. They’ve estimated you can make xx percentage increase by following the ‘best practices’ in the document. Now what? How do you get those recommendations implemented by a department that still considers SEO to be a ‘mystical’ thing? Not even a marketing channel – a ‘thing’!
This line of thinking is what led me to create Democratizing SEO. I created this site to shape the way you think about SEO so improvements can be made to grow your business. So, who am I?
Who is the creator of Democratizing SEO?
My name is Austine Esezobor. I’m an SEO Consultant. I’ve been an SEO professional for over 10 years. I’m experienced in on and off page optimisation, as well as technical SEO. I’ve worked both client-side, as well and agency side, and have carried out optimisation for small, medium and large clients, from strategy to hands-on execution.
Throughout my career, I’ve seen that companies fail in SEO because of the way SEO is thought of within the company. Simply hiring an SEO agency to carry out your SEO is not enough, especially when the agency does not understand the dynamics of your business.
The SEO industry continues to evolve! You can no longer simply rely on an agency to save the day. For SEO to be successful, all departments dependent on the success of the company’s website must be aware of the importance of SEO. Your investment in SEO needs to expand past the SEO department. The goal of this website is to convince you to adopt this way of thinking, and to show you a better approach to have SEO be a success in your business.
SEO Podcast Series
The 1st phase of the Democratizing SEO podcast was audio-only, of me monologuing on a range of SEO topics.
In the autumn of 2022, I created the ‘Talks with SEOs‘ podcast series. This series is an episodic video podcast with fellow SEOs conversing on a range of topics. ‘Talks with SEOs’ is for client-side SEOs and professionals working to achieve, maintain and grow their success in the SERPs. You can catch the series on all podcast directories or on the Democratizing SEO YouTube channel. Subscribe now and watch the weekly conversations with guesting SEOs.
What is the Goal of Democratizing SEO?
Democratizing SEO will provide you with ‘aha moments’, which will help shape the way SEO is thought of across your business. I wish to contribute to the SEO industry and influence the evolution of it.
Over the next decade, I am on a journey to share the way I think about website optimisation, which drives me to continue to practice the art and science of SEO.
Have a look at the SEO services page and get in touch so we can resolve the website problems you face.