Barry Adams is an independent SEO Consultant for news publishers. He is the Founder of Polemic Digital, a specialist SEO consultancy for news publishers. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss keyword research for news publishers.
News publishing is fast-paced. It’s an industry where content optimisation needs to be perfect before publication. You don’t get a second chance to optimise a piece of content, post-launch.
To maximise on your traffic potential, content optimisation requires alignment with the various teams, pre-launch. There are no do-overs if you miss the current news cycle. You simply need better preparation for the next one.
How do SEOs contend with this preparation when it comes to keyword research? How far ahead does an SEO need to make adequate preparations? Is it even worth doing keyword research – in the traditional sense…? Barry Adams and I discuss on episode of Talks with SEOs (#TwSEOs).
Want to watch more video conversations with fellow SEOs? Check out the Talks with SEOs (#TwSEOs) page.