If your site is like most sites, you’ve attained organic traffic before having actively invested in your SEO. As a result, a precedence has been set. This precedence is part of what makes up your organic visibility. When you seek to make a change on your site, i.e. optimise your site, you put your current organic visibility at risk. So, what are you to do with SEO when SEO may be a risk to your SEO traffic...?