Technical SEO Consulting

29 posts

A Technical SEO consultant focuses on discoverability of a website. This is the foundation of any website built to attract an audience via organic search – to have searchbots be able to easily crawl and discover content on the website.

Below, we address some of the many topics businesses face when it comes to Technical SEO and implementing it within their organisation. Browse a topic of interest. Get in touch with us via the SEO services page and let us solve the problems you face with improving the performance of your website.

The Importance of SEO for Your Site Health

The health of your site impacts your organic search visibility. If you neglect reviewing the technical elements of your site, you'll steadily lose visibility, which may not be noticed until the impact is big enough that it affects targeted keywords. Without consistent review of the technical elements of your site you leave your site at risk of SEO regression.
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This Pillar of SEO is a Must for Your Site

You know, technical optimisation is the core of SEO. If you only have the budget to invest in one of the 3 SEO pillars, technical should be the pillar you invest in. It not only keeps you site in good health, it ensures your pages are discoverable in the first place. Without discoverability, how can you be indexed?
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When Was The Last Time You Optimised Your CMS?

When was the last time you optimised your CMS? With SEO involved? If you haven’t worked on your website in years this is a clear indication to an SEO that you’re behind on the search landscape. Part of having an optimised CMS means you help search engines index, crawl and rank your website. Everything, SEO-related, comes down to how your CMS functions for your website. Why would you not service it for SEO performance?
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Where Does Tech SEO Fall in Your Priority List?

Where does tech SEO fall in your priority list of things to fix? If you find that you have SEO issues continually pending solutions, you'll want to address this issue asap because this is an issue that'll be a threat to your business. Technical SEO issues are legitimately threats to your business. They have serious business implications if not addressed.
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Why Your SEOs Insist on an XML Sitemap

Whilst an XML sitemap doesn’t directly affect your rankings, it does affect the discoverability of pages on your website. Submitting an XML to Google, that’s up to date, makes it easy for them to discover your pages. This is why SEOs insist on having one. If you struggle to easily generate one, this is an issue you'll want to invest in to resolve. Why? Simple. If you want Google to rank your site high in the SERPs, you've got to help them easily discover your pages.
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Have an International Website? You Should Have Hreflang Tags Implemented: Part 2

You know, there are 3 ways to implement hreflang tags on your site. However, before you have Devs action this work, ensure SEOs are involved. Hreflangs are one of the most complicated areas of SEO. Having them implemented without SEO will be a detrimental mistake for you international rankings. In this second part of the hreflang podcasts, I outline where these tags should be implemented and why it's paramount to have an SEO mindset on the project.
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