Let me ask you something…
How quickly do you implement technical SEO recommendations when you receive them?
Think about this for a moment. Let’s call it your implementation rate.
What is your SEO implementation rate right now?
What if I told you that your ability to implement technical SEO recommendations have a clear impact on your site’s ability to rank, and rank highly, for the keywords you target? What would you do…?
You know, there are many barriers you’ll need to face and get through before your site is able to rank highly for your targeted keywords.
One of these barriers shows up immediately after receiving technical SEO recommendations.
What typically happens after you’ve received technical SEO recs?
You have the identified issues and solutions to them, right?
You get the Dev department involved, and possibly even the Content Editors or Website Managers.
You have all the intention in the world to implement the recommended solutions.
But then, you’re hit with the realisation that solving the issues, in reality, is different to how it seems on paper.
On paper, the solutions are clear. They’re rather straightforward.
When you attempt to work on them you’re faced with having to deal with other, bigger, unforeseen issues, which SEO has uncovered.
It’s almost seems as though SEO creates more problems, doesn’t it?
Tackling the unforeseen issues just to appease SEO almost doesn’t seem worth it, does it…?
So what happens…?
Tech SEO issues are left unresolved. Put to the side.
They’re left unactioned almost as though the importance of SEO is not known throughout your business.
Let me tell you this…
Being able to implement technical SEO issues, quickly, will determine how fast you’re able to rank highly for the keywords that you target.
The reality to optimisation, something that doesn’t get talked about often enough in the industry, is that your competition in the SERPs starts a long way away from the SERPs.
If we look at attaining the number 1 spot as a race, the race doesn’t begin from when you’re outside of the top 10, or when you’re in position 50, or even when you’re outside of the top 100.
It begins internally. It begins within your business.
It begins with your ability to implement your SEO recommendations.
And tech SEO recs, typically end up having the biggest hurdles for you to go over.
There is a reason why technical SEO is the foundation pillar of SEO.
You see, just as you have challenges, internally, with your SEO, your competitors face the same kind of challenges.
The ‘race to the top’, if we were to look at it this way for a little while longer, begins from the point where your tech issues are uncovered by SEO.
That’s the starting point. That’s the point where the race begins.
If this is the case, how far do you think you’ll go when you put tech SEO implementation to the side?
How fast do you think you’ll go?
What are the chances that you’ll reach the number 1 spot when it takes you weeks, months or even years to begin that journey?
How quickly do you implement tech SEO recommendation…?
Technical SEO, you see, is a special pillar.
It’s the most important pillar of SEO.
It’s closely linked to your entire website.
A technical issue on a section of your site doesn’t just affect that section, it affects the entire website.
Failing to give the pillar the commitment it deserves is like not having a website, even.
How do you expect Google to find you when you don’t have a website, even?
How do you expect to acquire traffic when you don’t have a website, even?
How do you expect to rank when you don’t have a website, even?
This is the hard reality of SEO that you have to face.
You have to face it just like all other brands (that have a website) have it face it.
How do you expect to outperform your competitors when they’re constantly making iterations to their site by implementing SEO recommendations and you are not…?
It doesn’t add up, does it?
The time you have spent on SEO implementations may not reflect that of a brand who is interested in being number 1 for the keywords that they are targeting.
And believe you me, you can tell how readied a brand is to reach the number 1 spot for their chosen set of keywords.
There is a very simple question that you can ask yourself to determine whether or not you’re ready to claim the number 1 spot.
Let me pose it to you –
How much time have you spent in implementing tech SEO recommendations…?
This one question right here will give you a gauge of where you are in your SEO journey.
All brands, and I mean ALL brands, that have a website have had to face a question as such.
And they’ve had to ask themselves whether they want to compete in the SERPs and show potential users as well as Google, that they are the best, most appropriate site for the keyword that they are targeting, and by way of their optimisation, show that no other site is worthy of being in that much coveted number 1 position.
They’ve had to ask themselves whether they want this acclaim.
Or whether to simply close up shop and call it a day!
So, let me leave you with a question to ponder…
How much time do you spend implementing your tech SEO recommendations…?