Where does tech SEO fall in your priority list of things to fix?
If it’s low, and/or you find that you’re not getting around to tech SEO items, this would be an issue you’ll want to address asap.
You’ll want to address this quickly because you’ll later find that you have SEO issues continually pending solutions.
It’s, unfortunately, very common to have SEO items, especially tech SEO items, unresolved due to their placement in the priority list of Dev departments.
Technical issues are typically documented, with the issues and solutions, the recs, then detailed as line items, or tasks.
Addressing these line items, these technical SEO issues, can easily be neglected.
They’ll be neglected, not because the Dev department don’t like SEO (although, this is a known problem) but they’ll be neglected because other business-related issues have a higher priority over SEO issues.
I see this all the time when it comes to implementing tech SEO recommendations.
Recs can be pushed back for months. Literally, months.
And when does SEO items eventually get implementation time…?
What is the typical trigger that gets SEO implementation some Dev time…?
When an issue, or issues, develop and scale into bigger problems.
Tech SEO issues can often not be taken seriously.
SEO in general, still to this day, is regarded as just things people do on a website.
The business value of SEO is difficult for non-SEOs to grasp when it comes to linking revenue to operational SEO work.
Let me say this clearly.
Technical SEO issues are legitimately threats to your business.
This is the attention you need to be giving it.
They aren’t just things that need to be worked on.
They have serious business implications if not addressed.
I’m talking about traffic-level implications.
I’m talking about revenue-level implication.
I’m talking about jobs-must-go level implications.
Yes. It’s this real.
Technical SEO issues deserve this level of attention. Early.
It’s no good putting SEO to the side for the time being.
You do this and you’ll likely to fall into the trap of not paying attention to SEO until it’s too late.
When it’s too late the damage would have already been done.
This is how it is with SEO.
The consequences of not addressing issues (threats) are that you lose visibility in the SERPs, and you lose traffic.
And as we all know, if you don’t have traffic, you don’t have anyone to potentially convert.
No conversion, no revenue.
It’s that simple. And we SEOs know it’s that simple. But it’s difficult for non-SEOs to see, and accept.
You wanna know how important technical SEO is to your business, have a look at the channels bringing traffic to your site.
I guarant-damn-tee you that SEO is consistently, month in, month out, in the top 3.
Heck it’s either one or two, consistently.
The ultimate consequence of not giving tech SEO any Dev love is losing all of that SEO traffic.
Imagine that! You walk into work one day and you’ve lost all of the organic sessions you normally receive.
And guess what…?
Regaining visibility, not as easy as it is to lose it.
If you were to lose all your organic traffic due to tech issues, you likely wouldn’t regain it until AFTER you address whatever the tech issues were.
So if it take you 3 months to address the issues, you wouldn’t regain your traffic for more than 3 months.
You’ll first need the 3 months to fix the issues, and then start the arduous process of regaining market share in the SERPs.
This is the reality of SEO.
The reality that’s not seen, that’s not thought of, that’s not considered.
It’s easy to push SEO tickets to the back of the queue, thinking there are more important things to address.
Well, implementing technical SEO issues are pretty important.
You won’t get very far without implementation.
It’s essential to your traffic growth, for your traffic growth.
Without implementation, all you have are recommendations.
You wanna actually acquire your acquisition? Ensure tech SEO items are being worked on.
Something you may want to consider for this is to track how long SEO ticket items sit before they’re worked on.
The longer the weeks go by –
Oh, and by the way, if you’re at months, you know this is something you need to address – real quick, like.
But if you go week in, week out, without tech SEO issues even being looked at, you may want to escalate them as issues in need of Dev time.
The longer you go without addressing SEO line items, the more the issues become a bigger threat to your business.
Neglecting SEO implementations, especially technical implementations, is the wrong call to make.
If you have SEO issues that have been highlighted, they’re already a threat to your business.
The only question is how long are you going to let the threat build until you take action…?
And you WILL have to take action.
SEO isn’t for the sake of SEO. It’s a channel that contributes to your salary.