Hannah Smith is a Creative Content Consultant and Director at Worderist. She joins me on this episode of Talks with SEOs (#TwSEOs) to discuss the common misconceptions about Digital PR performance.
Marketers really should avoid setting goals like: Every Digital PR piece should generate a minimum of 10 pieces of linked coverage.
There are widespread misconceptions about how individual Digital PR pieces actually perform, which has led to unrealistic goals like the one above being set. In order to try to correct this, Hannah Smith has collated data from a range of agencies and inhouse teams in order to provide more realistic benchmarks.
Hannah and I will discuss how we got here; her learnings from the study; the pros and cons of “Hero” (or asset-led Digital PR) versus “Reactive” Digital PR; and what more realistic Digital PR goals might look like in this episode of Talks with SEOs (#TwSEOs).
Check out Hannah on LinkedIn. Her Digital PR research study mentioned during the conversation can be found on her website, Worderist.
Want to watch more video conversations with fellow SEOs? Check out the Talks with SEOs (#TwSEOs) page.
