Ash Liddell is an SEO Content Strategist. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss what TikTok has to do with SEO.
TikTok is at the centre of pop culture. As well as being the fastest growing social platform, it has already amassed its own lexicon – FilmTok, BookTok, and yes, SearchTok. Chances are your audience are on TikTok – as are your competitors.
Have you noticed the platform influences its users to search? It’s a subtle CTA but they suggest search terms in every video watched. It is only a matter of time before SEOTok takes off.
Why does this matter?
It matters because TikTok is more than a Social platform. It is also a Search platform – one that’s a legit threat to Google Search, perhaps…
Why should SEOs – and wider marketing teams – take TikTok, as a search engine, seriously? Ash Liddell and I discuss on this episode of Talks with SEOs (#TwSEOs).
Ash on LinkedIn:
Want to watch more video conversations with fellow SEOs? Check out the Talks with SEOs (#TwSEOs) page.