Till Popperling is an SEO with both hands-on and managerial experience. He joins me on this episode of Talks with SEOs (#TwSEOs) to talk about ‘Climbing That Mountain’.
Having a vision and the drive to achieve that vision is vital for businesses. However, a 3rd consideration, which is often under-valued, is being aware of the reality of your current state. When business leaders have the vision of ‘moving a mountain’ and optimisation requires the business to climb the mountain, what is the SEO, caught in-between these two approaches, to do…? Till and I discuss on this episode.
Want to watch more video conversations with fellow SEOs? Check out the Talks with SEOs (#TwSEOs) page.