Jane Hunt is the Founder & CEO of JBH, a Digital PR and SEO agency for consumer brands. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss what influences journalists to cover a story.
Journalists are interested in stories. Brands, SEOs and PRs are interested in pitching stories as part of their marketing campaigns.
There is never a guarantee a story will take off, let alone be picked up by Journalists. Yet some do. Yet sone are.
If the million dollar question is “why do some stories get picked up and others don’t?”, the billion dollar question is “what can brands, SEOs and PRs do to influence Journalists to cover a story?” Heck, what can they do to get a response from Journalists in the first place? Jane Hunt and I discuss on this episode of Talks with SEOs (#TwSEOs).
Want to watch more video conversations with fellow SEOs? Check out the Talks with SEOs (#TwSEOs) page.