Heather Physioc is a Managing Director of Discoverability at VMLY&R. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss the SEO maturity of brands.
Like many SEOs, I came across Heather on Moz from her SEO Client Maturity post and Whiteboard Friday expansion on the same topic. I’ve championed this model to almost every brand I’ve worked with as I think it’s vital in order to understand the brand’s SEO state.
If you’re a client-side SEO, this SEO maturity model is one you absolutely should be seeking to establish, in-house. If you’re agency-side or an SEO Consultant, have a look at this model and see how your client(s) can benefit from it.
Want to watch more video conversations with fellow SEOs? Check out the Talks with SEOs page.