Gareth Hoyle is the Managing Director at Marketing Signals. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss communicating SEO’s value to the C-suite.
When SEO is generating revenue for a business, it is a channel worth investing in. If the channel is not performing, why continue to invest in it…?
Here’s the thing: ‘performing’ means different things to the C-suite and the SEO.
Transposing internal metrics to the ultimate KPI of revenue is a skill SEOs need to lead members of the C-suite on the business’s SEO journey. Gareth Hoyle and I talk about communicating SEO’s value to the C-suite on this episode of Talks with SEOs (#TwSEOs).
Communication resource Gareth mentioned on the episode:
Want to watch more video conversations with fellow SEOs? Check out the Talks with SEOs (#TwSEOs) page.