On Talks with SEOs this week, I speak with Esteve Castells. As a Global Head of SEO, Esteve is well versed in liaising with business leadership as well as leading the management of SEO.
Esteve and I discuss ways an SEO can ascertain confidence in SEO from leaders within their business.
You can catch Esteve active on LinkedIn and Twitter.
Want to watch more video conversations with fellow SEOs? Check out the Talks with SEOs page.