Emily Wassell is the Head of SEO at tmwi. She joins me on this episode of Talks with SEOs (#TwSEOs) to discuss growing your brand’s organic search demand.
Organic Search is acquisition-based. However, it doesn’t have to be used only as a reactive channel.
The better you have SEO integrated with other areas of your business, the more you’ll be able to influence your target audience to search for your brand, through your various marketing activities. You can grow the search demand of your brand – the way you want it searched for.
You’re already marketing your brand. To increase the search for it, you simply need an adjustment to have search better synergized with traditional marketing activities.
You want to grow the demand of your brand? Have ‘search’ in mind for everything relating to brand marketing. Emily Wassell, Head of SEO at tmwi, and I, discuss further on this episode of Talks with SEOs (#TwSEOs).
Want to watch more video conversations with fellow SEOs? Check out the Talks with SEOs (#TwSEOs) page.