Democratizing SEO
  • About
    • About Austine Esezobor
  • Talks with SEOs
  • Technical SEO Consulting
  • Contact
  • Podcast
    • Podcast Questions
Democratizing SEO
Democratizing SEO
  • About
    • About Austine Esezobor
  • Talks with SEOs
  • Technical SEO Consulting
  • Contact
  • Podcast
    • Podcast Questions
  • SEO Consulting

What Are Keywords? How Do Keywords Come To Be?

What are keywords? Are they words that SEOs stipulate must be used across your site? What are keywords? And how do they come to be keywords? This breakdown explains how keywords are formed.
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  • SEO Consulting

I Have an SEO Department. Why is SEO Traffic Not Growing?

You know, I get this all the time –  ‘Hey Austine, when is my SEO traffic going to grow? I have an SEO department. There are a few of them.…
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  • SEO Consulting

Is It Worth Investing in SEO?

I’m sure you’ve seen it in your business metrics. SEO is the top 3 best performing channel when it comes to digital marketing. This is without you having the channel active in your business. A great investment for your business is to activate the SEO channel. Here are things to consider when launching SEO in your business.
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  • SEO Consulting

FAQs Digital Marketers Have About SEO

What are the common questions non-SEOs want to know about the SEO channel? We shed light on some of the frequently asked questions that Digital Marketers have about SEO.
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  • Technical SEO Consulting

How Do I Get Devs Working with SEOs?

When it comes to technical optimisation, us SEOs won’t get very far without the Dev department. The relationship dynamic between Dev and SEO can be combative at first. However, it is possible to have the Dev department in love with SEO. We talk about how to have both departments working closely together.
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  • SEO Consulting

How Do I Figure Out Why My Rankings Have Dropped?

There are 3 types of events that will have an impact on your site’s organic performance - a website change, competitors activities, and an algorithm change. We explain each one and how to use this info to pinpoint why your rankings may have dropped.
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  • Technical SEO Consulting

Why is CMS Optimisation Necessary for Technical SEO?

What is CMS optimisation? What does it mean? When we think of SEO, we tend to think of aspects on a website we can improve in order to get more visibility in organic search. What are not commonly considered are aspects of a CMS that can be improved to better SEO performance. We explain why CMS optimisation is an integral part of technical SEO, and necessary if organic search traffic is to be improved.
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  • Technical SEO Consulting

What Should a Digital Marketer Know About Website Migrations?

A site migration is not a success if SEO fails afterwards. Here, we have an overview of what Digital Marketers need to know about site migrations.
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  • Technical SEO Consulting

Why does the URL Structure of a Site Matter?

Why does the URL structure of a site matter? Why do us SEOs place so much value on it? It matters because it makes the location of content easy to identify. Read why the URL structure is highly considered by search engines as a ranking factor.
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  • Technical SEO Consulting

What is Technical SEO?

Technical SEO is the process of improving a website’s technical elements so that searchbots can easily crawl the site in order to understand it. We explain the importance of technical SEO and how it impacts business revenue.
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  • About Austine Esezobor
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Democratizing SEO
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  • Talks with SEOs
  • Technical SEO Consulting
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