Your brand visibility on Google can make or break a site visit!
It is no longer enough to be recommended by Google. You need the facts about your brand to be presented to your potential visitors that search for you. The facts about your brand are presented to your audience, according to Google.
Google, however, requires understanding of your brand. Understand that goes beyond the typical crawl and discovery process. Google requires education – from you! So, how well does Google know your brand to present it to your audience when they search for you?
What is the difference between Zoho books’ Brand SERP, in the image below…
v.s. Freshbooks’ brand SERP, in the image below…?
The Knowledge Graph of Freshbooks is clearly a distinction in their brand SERPs. There is an important understanding (of Google) behind this brand’s knowledge panel. I’ve created a video to explain why having a knowledge graph is more meaningful than simply ‘having a knowledge panel’.