Your Social Media profile, your account, is not an asset you own. It doesn’t belong to you. At any point, it can be taken away from you, without being given a reason. Your Social Media account is rented space. Here is why spending time developing your Social Media account over your own website is a bad idea.

Search engines change their algorithms so often to serve their users as best as they can. As peoples' search demand changes, search engines must change their algorithms to ensure they are displaying the best, most appropriate websites to their users, based on their needs and demands.

If you’ve had SEO active for anything longer than a year, you know by now that there’s a lot more to it than keywords and links. You know by now, that SEO requires a lot of work. Why does SEO require so much work to be successful...?

Australia wants big tech firms like Google to pay media outlets for the use of their news content. This isn’t a law yet. It’s a topic that’s being discussed in Parliament. As a response, Google are threatening to block its search engine in Australia. What does this mean for SEO in Australia? Here are my thoughts on this news story.

Social Media stars continue to have a huge influence in the world of search. People discover and follow people on Social Media. They later search for them on search, along with what they promote. All of this means they drive keyword volume on search.

Videos from the app, TikTok, now have a presence in the SERPs. Can we expect to see more videos from this app? Quite possibly. It’s still a little too early to say for sure but I believe TikTok will have an increasingly large presence in the SERPs throughout this year.

The disconnect between Content Managers and SEO is in the publication of new pages. When creating new pages, there is a tendency to have SEO separated from the process. This leaves SEO isolated and unable to fully optimise. You're far better off to have SEO interwoven into the content publication process by engaging with SEO from the very beginning - the content briefing stage.

Here are some speculations on where SEO is headed in 2021. These are all opinions based on what I’ve seen over the year, in-line with what has happened through previous years. There is no hard data on this so you can take this with a pinch of salt. So, what do I think will happen in the world of SEO in 2021?